Richard Morgan, right, receives the Lifetime Achievement Award from John Tracy,  awards chairmain for the Institute of Management Consultants USA.

Richard Morgan, right, receives the Lifetime Achievement Award from John Tracy,  awards chairmain for the Institute of Management Consultants USA.

Richard "Dick" Morgan, president of Morgan Marketing Solutions Inc. and a longtime contributor to Modern Tire Dealer, recently received the Lifetime Achievement Award from the Institute of Management Consultants USA (IMC).

He is only the 13th recipient of the award in the IMC's 50-year history.

Morgan was honored at the IMC National Conference in Dallas, Texas. "It was quite a surprise and it left me rather speechless, rare for me," he told MTD.

Morgan has more than 30 years of consulting experience improving revenue growth and profitability for a variety of business-to-business firms. He also is a Certified Management Consultant (CMC) and a Fellow of the Institute.

He specializes in the tire and rubber industry. Petroleum distributors, transportation, and automotive-related firms also have benefited from Dick's assistance.

Morgan began his career with Mobil Oil Corp. in commercial marketing and lubrication engineering. He later joined Long Mile Rubber Co. as director of marketing, rising to senior vice president of marketing and sales. Morgan founded Morgan Marketing Solutions in 1989 "to help others with leadership responsibility accelerate profitable growth by enhancing a management team's ability to create and deploy right actions, right now!"

The Institute of Management Consultants is a nonprofit organization of independent consultants helping consultants. As a certifying body and professional association, IMC USA is focused on the development of technical competencies and ethics of the profession of management consulting through membership and professional development for all consultants.  

IMC USA is a charter member of the International Council of Management Consulting Institutes, which has institutes in more than 40 countries, including Canada, UK, Germany, South Africa, India, Japan, Jordan, China and Russia.

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