Goodyear Tire & Rubber Co. has named Andy Traicoff vice president consumer of its Asia Pacific business unit, effective Nov. 1, 2019.
Traicoff is currently vice president, customer experience of the company's Americas business unit, a role he has held since October 2018.
In nearly 20 years service at Goodyear, Traicoff has held a wide variety of leadership roles throughout North America and the Americas, including e-commerce, brand marketing, customer marketing, IT, sales, business development and customer experience.
Additionally, he helped establish category management as a practice, which Goodyear says transformed its go-to-market strategy in the consumer replacement business.
Traicoff will report to Ryan Patterson, president of Goodyear Asia Pacific.