Nokian Tyres plc is educating consumers about all-weather tires via a new campaign.
The web page associated with the campaign, which can be accessed here, “explains the difference between all-weather and all-season tires,” according to Nokian officials.
“All-weather tires carry the severe service emblem, which indicates they meet the necessary standards to be certified in winter weather,” say Nokian officials. “The symbol, known as the three-peak mountain snowflake, means the tires are legal for winter driving in places that require winter tires during that season.”
The campaign "is part of Nokian Tyres' quest to continue its growth in North America."