Martins Industries Inc. has added Magnum+ brand tire balancing beads to its portfolio through its recent acquisition of M&R Tire Products.

"Magnum+ is a trusted brand with a solid network of distributors and customers," says Martin Depelteau, CEO of Martins Industries.

Martins plans to rebrand Magnum+ "from logo design to the online experience, all the way to product packaging," according to Martins officials.

The brand refresh will be introduced during the 2019 Specialty Equipment Market Association Show, which will take place Nov. 5-8 in Las Vegas, Nev.

"The main objective for Martins is to improve on an already-successful business model. The great synergy between Magnum+ and Martins Industries on such things as corporate values, premium quality products, innovation and distribution channels is what motivated the acquisition in the first place."

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