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On The Rise

Riley Kentfield

Riley Kentfield

Owner | Take Off Tire LLC | Age: 22

What was your first job in the industry?

Servicing tires in a small tire shop.

What attracted you to the industry?

It’s my dream to customize cars with rims and tires that make the vehicle pop! People love their vehicle when it is unique and I love helping them get there.

What’s the biggest challenge you’ve faced in your career?

Honestly my biggest challenge is finding the right people to help grow my business.

Who has had the biggest influence on your career?

My customers. They are incredibly loyal to those they trust and I know if we do the right thing for our customers everything else will take care of itself.

What is your biggest accomplishment in the industry?

Owning and growing my business from my dad’s shed selling tires online at age 18 to selling tires to some of the biggest companies in Lincoln, Neb., at age 21. This means a young man can step into the tire industry and be successful even without anyone’s help. We are not a fifth generation tire shop we are just people that work hard and want to help others get the right tires on their vehicle. I really want to inspire the younger generations to step up and maximize their potential with my story.

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