No matter what you do for a living, most people remember their first big job and the person who hired them.

Lloyd Stoyer was MTD's editor from 1986 to 2000 and a member of the Tire Industry Hall of Fame.

Lloyd Stoyer was MTD's editor from 1986 to 2000 and a member of the Tire Industry Hall of Fame.

The person who saw something in you. The person who took a chance on you when he or she didn’t have to. The person who brought you on-board and showed you the ropes.

That person, for me, was former MTD Editor Lloyd Stoyer, who recently passed away at the age of 91.

Lloyd, who ran the editorial side of MTD from 1986 through 2000, hired me in the fall of 1997. At the time, I had been working for the specialty publishing branch of a small-town newspaper. I had a binder full of clips, some experience under my belt and was ready for the next big thing.

Little did I know that next big thing would be MTD.

Lloyd made it possible – after securing MTD Publisher Greg Smith’s ok, of course - not because he had to, but because he wanted to give a kid a break.

And here we are today, nearly 25 years later.

Lloyd was a great mentor to me – tough but fair, a prolific writer and a “reporter’s reporter,” who was generous with his time and advice.

He was well-respected by tire dealers and tire industry executives alike and was unafraid to fight for those whom he thought were getting the short end of the stick.

Outside the office, Lloyd had many interests. He was an avid reader and a world traveler – and above all, a devoted family man and husband to his wife of 60 years, Faye, who preceded him.

I owe a lot to Lloyd Stoyer, although he probably would have brushed off that statement with a “You made it on your own, kid.”

But we all know that nobody truly makes it on his or her own. Someone has to open that door. Someone has to provide that opportunity.

Thanks, Lloyd.

See you around.

Author

Mike Manges
Mike Manges

Editor

Mike Manges is Modern Tire Dealer’s editor. A 20-year-plus tire industry veteran, he is a three-time International Automotive Media Association award winner and holds a Gold Award from the Association of Automotive Publication Editors. Mike has traveled the world in pursuit of stories that will help independent tire dealers move their businesses forward.

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Mike Manges is Modern Tire Dealer’s editor. A 20-year-plus tire industry veteran, he is a three-time International Automotive Media Association award winner and holds a Gold Award from the Association of Automotive Publication Editors. Mike has traveled the world in pursuit of stories that will help independent tire dealers move their businesses forward.

View Bio
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