Five years after becoming the official and exclusive tire sponsor of Monster Jam, Balkrishna Industries Ltd. (BKT) is extending the partnership through 2026. Beyond the live events on dirt tracks, the Monster Jam brand extends off the track into the home through products, content and merchandise. Feld Motor Sports presents the Monster Jam events.
“We are happy to announce the extended partnership with Monster Jam and Feld Entertainment,” says Arvind Poddar, chairman and managing director of BKT. “We hope this will support BKT’s efforts globally as we continue to grow our business.”
Bill Easterly, vice president of fleet operations for Monster Jam, says, “BKT and Monster Jam have partnered together to produce the most technologically advanced monster truck specific tire to date. BKT has spared no expense to ensure the safety and well-being of our drivers while advancing the entertainment value of Monster Jam.” There are nearly 100 Monster Jam trucks outfitted with BKT tires, from competition and stunt trucks to display and ride trucks. The BKT engineering team works to improve the tires and in 2020 will release a next generation tire.
Monster Jam "puts BKT into the spotlight and grows our brand recognition around the world,” says Minoo Mehta, president of BKT USA. “Monster Jam gives us a global platform to highlight the quality, durability and performance of our BKT tires.”
For more information on BKT, visit www.bkt-tires.com.