Nexen Tire America Inc. recently partnered with Manchester City Football Club to promote its global Cityzens Giving community initiative.

Over the Thanksgiving holiday, Nexen and the United Kingdom-based soccer organization provided on-site support for the program in Los Angeles, Calif. Manchester City coaches delivered training to 16 youth soccer players.

Through a combination of classroom sessions and workshops, the players also honed "their leadership and life skills, practical planning and an understanding of how to use soccer as a tool" to provide education about the benefits of exercise and nutrition.

Nexen also donated $1,500 toward holiday meals that were provided to needy families and also provided three sets of its NPrix AH8 Grand Touring all-season tire for use on transportation vans operated by East LA Rising, a community group.

"Nexen continues to prioritize involvement in our local communities," says Megan Wentz, Nexen's marekting manager.