Maxxis International-USA will be the title sponsor of Best in the Desert's new Triple Crown races and the series' Casey Folks Vegas to Reno event.
The Maxxis Triple Crown, which will be comprised of four events and kicks off on Jan. 10, 2020, will feature three races each for ATV, UTV, car, truck and motorcycle classes. The Maxxis Casey Folks Vegas to Reno event will take place Aug. 12-15, 2020.
Maxxis Specialty Tire Division Manager Rick Emmert says the Best in the Desert sponsorship "is a natural fit for us because it's a series that covers every desert racing discipline and we offer podium-proven tires for all of them. This is a series that's offered some of the most exciting desert races in the sport since 1984, and having fans associate Maxxis tires with Best in the Deseert is a definite win for us."