Sentury Tire USA Inc. has launched a mobile-first website for its Delinte brand, https://www.delintetires.com/
The site, which was officially unveiled during the 2019 Specialty Equipment Market Association Show, is the latest milestone in Delinte’s recently announced rebranding strategy.
“The site showcases the new Delinte Tire brand identity, which targets a younger demographic,” say Sentury officials. “With split-screen videos on the homepage, the user’s eye is drawn to two contrasting visuals: the light truck and SUV products on the left side of the screen and passenger and CUV products on the right side.
“Large, easy navigation buttons on the homepage take the user to their desired product without having to navigate through information that does not apply to their needs. All other navigation options are neatly tucked under the Delinte logo via a hamburger icon, giving the site a clean, mobile-first user experience.
“We want Delinte to be the go-to brand for young tire customers, offering them all the information they need in the place that’s most convenient for them - the screen in the palm of their hand,” say Sentury officials. “Our focus through this website is on this mobile-first generation looking for a high-quality tire that delivers performance and style.”
The site features Delinte brand influencer and Volkswagen vehicle modifier, Jamie Orr. “Following the 2019 SEMA Show, Jamie embarked on a nine-country, 17-day, 8,500-mile road trip over the Andes Mountains in South America and Patagonia in his custom-built Volkswagen GTI Rallywagen,” which was equipped with the Delinte All-Season D7.
“All Delinte’s social media activity on Instagram is also featured on the website via a social feed so that consumers can see stories like Jamie's in real-time.”
Site users also will be able to search for tires by staggered fitment, vehicle and wheel diameter later this year. “The staggered fitment search options will work hand-in-hand with (Sentury’s) Staggered Collective consumer advertising campaign, which speaks to a large number of young consumers, searching for fitment options for performance cars.”