Bridgestone Americas Inc. has hired Steve Kinkade to serve as vice president of communications.
Kinkade joined Bridgestone Jan. 6, 2020, after most recently working as head of public relations for the Honda brand. He will be responsible for the direction and management of the tiremaker's overall communications strategy.
“As our industry rapidly changes, so too does our business at Bridgestone Americas, and it is imperative that we continue to foster a world-class communications team that helps to promote our brands, our products, and the great work being done by our employees,” says Chris Karbowiak, vice chair, chief administrative officer, chief risk officer and executive vice president of Bridgestone Americas. “Steve’s background in managing strategic corporate communications programs for leading automotive companies in North America will be a tremendous asset in helping us strengthen our communications program across Bridgestone Americas.”
Kinkade brings extensive experience in the automotive sector. During his time at Honda, he also led media relations and strategy development for both the Honda and Acura brands, Honda Power Equipment, motorsports and the company’s safety communications efforts. Prior to his tenure with Honda, he served as the general manager of automotive communications at Ally Financial and also held roles with Ford Motor Co. and Audi of America.
Kinkade is a graduate of Grand Valley State University with a degree in journalism and public relations. He earned his master’s degree in management from the Walsh College of Accountancy and Business Administration and his MBA from Michigan State University.