American Kenda Rubber Industrial Co. Ltd has named Ryan Lewis to the position of marketing manager, automotive.
In his new role, Lewis, who will report to Kenda Vice President Brandon Stotsenburg, will oversee the company’s marketing programs and “will continue to build the Kenda brand in the automotive aftermarket,” according to Kenda officials.
Lewis comes to Kenda from Worthington Industries, where he served as category marketing manager for several retail brands. Prior to working at Worthington, he spent 10 years with Scotts Miracle-Gro and ICL Specialty Fertilizers in a variety of marketing roles, with a focus on integrated marketing communications.
“Kenda continues to push its growth strategy in the passenger and light truck tire segments,” says Stotsenburg. “Ryan comes to us with over 16 years of marketing experience and his background in product management, branding and integrated marketing communications will further support our plans for accelerated growth.”