Giti Tire (USA) Ltd. is rolling out an enhanced associate dealer program, the GT Radial Smart Program, which will help dealers "effectively communicate the GT Radial value proposition" to consumers, according to Giti officials.
The GT Radial Smart Program provides marketing tools and education, plus incentives, such as quarterly credits, for Giti dealers. "Dealers will now receive their credits through the (program's) new Smart Card. An incentive trip also has been added to reward dealers who sell a targeted number of units."
Dealer education will be facilitated through the company’s online program, treadacademy.com, which provides training modules on GT Radial products and general categories, including passenger, light truck and winter tires.
“To enjoy the advantages of the Smart Program, dealers simply need to enroll and place an initial order of 24 units.”
“Independent tire dealers are absolutely critical to the success of GT Radial,” says Thomas Okihisa, director of marketing for Giti Tire. “The Smart Program is designed to give them the necessary tools to promote GT Radial in the most effective way possible.”
The launch of the program coincides with the unveiling of the company’s new website, www.gtradial.com, which “brings a fresh new look to GT Radial.”
The site boasts improved functionality with an enhanced dealer locator and a “vastly improved tire finder function. The GT Radial USA product catalog also has been completely redesigned to complement the new look.”
“This will be a great year for GT Radial in North America,” says Okihisa. “We’ll be rolling out new American-engineered product s that are also made in our South Carolina plant, which continues to ramp up production of high-quality passenger and light truck tires. We also have some exciting activities planned, such as GT Radial’s return to Formula Drift competition.”