The site showcases Landsail’s new brand identity and messaging. It also features a more thorough search capability that lets consumers search for products by tire category and wheel size.
For example, according to Sentury officials, if “’search by wheel, 17-inch wheel’ is selected, a list of all 17-inch options show, alongside an image of each respective product, with each available size.
“If you click on your specific size, the link takes you to the exact size in the data table on that product page. This type of simplified product search makes it more efficient for all users, directing them to exactly what they are searching for.”
Throughout 2020, Landsail will continue to provide more search options, including search by year, make and model, as well as search by staggered fitment.
“Additionally, vehicle images appear when a particular tire is selected, allowing the user to see the Landsail product in application.”
The site also features a downloadable catalog, dealer inquiry info, warranty brochures and more. And it contains “lifestyle content, including a real-time social media feed, an image gallery and videos.”
“Through our brand development research, we found that the Landsail customer is savvy when it comes to online research,” says Maxwell Wee, Sentury’s executive vice president. “They don’t make a major purchase like buying tires without doing their homework and they know how to make an educated purchase that fits their budget. Given this information, we have taken care to thoroughly explain the key features and benefits of our products.”
“Our goal was to make the website easy to navigate so that consumers can maximize their time researching the right product rather than wasting time searching for it,” he adds.