Hankook Tire Co. Ltd. is partnering with Amazon Web Services (AWS) to incorporate more digital technologies, including artificial intelligence.

“Hankook Tire recently developed a Virtual Compound Design (VCD) system, which predicts the characteristics of tire compounds and finds an optimal combination through artificial intelligence analysis,” say Hankook officials.

“The AWS Cloud platform will enable Hankook to store, process, and analyze huge amounts of data, such as that gathered from the VCD system.”

Through the collaboration with AWS, Hankook also will actively introduce high-tech digital solutions, including the SageMaker platform, to ehnance tire performance.

“As we continue to drive our technological strategy, collaborating with AWS will enable Hankook to further strengthen these efforts,” says Soo Il Lee, COO, Hankook Tire. “The introduction of AWS to our processes underscores Hankook’s commitment to innovation, further bringing technology to the core of our business as a leading global automotive company.”

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