Vogue Tyre and Rubber Co. will add two sizes to its Red Stripe tire line in the summer of 2020: 275/55R20 and 305/35R24.

Vogue Tyre and Rubber Co. will add two sizes to its Red Stripe tire line in the summer of 2020: 275/55R20 and 305/35R24.

The Red Stripe tire Vogue Tyre and Rubber Co. tested in the fall of 2019 has been so popular the tiremaker has increased production and decided to make it a permanent product line. “Due to very strong demand for the truck and SUV 22 inch size our tire dealer partners have asked us to add 275/55R20 and the 305/35R24 and we plan on having those available in late summer,” says Kevin Goyak, executive vice president. “We are excited to continue to bring innovative products to the market and working with our wholesale and retail tire partners to help grow their businesses.”

Vogue Red Stripes are already available in these three sizes:

235/55R17

245/40R20

285/45R22 

“Right from the product launch we saw a very strong demand for the product in the number of locate a dealer (searches) on our website that were driven from the consumers looking at the Vogue Red Stripe on the Vogue Tyre web page," says, Brian Fjeldsted, vice president of marketing for Vogue.

"Also, the Red Stripe mobile advertising campaigns and social media influencer strategy had some of the best marketing results we have seen. We have a plan in place to substantially increase our advertising to continue to broaden the reach of this product line for the remainder of the year.”         

For more information, visit www.VogueTyre.com.

0 Comments