Tire industry veteran Jeff Morgan has been named executive director of Dealer Strategic Planning (DSP 20 Group).

Introduced to the tire industry in 2007, DSP 20 Group offers independent tire dealers the opportunity to share best practices with one another in a structured, confidential forum; benchmark the performance of their businesses against the industry; and ultimately improve their profitability.

A dynamic leader with a proven track record of helping tire operations optimize their effectiveness and success, Morgan comes to DSP 20 Group from Bridgestone Americas Inc., where he directed the strategy and activities of Bridgestone Retail Operations LLC’s new learning and development team. Before that, he held several human resources positions with Bridgestone at both the director and manager levels. Morgan also has significant experience running tire stores.

Dealer Strategic Planning (DSP 20 Group) is a property of Bobit Business Media, which also owns Modern Tire Dealer.

“We are excited to add Jeff to our DSP 20 Group organization,” says Modern Tire Dealer Publisher Greg Smith. “Jeff has extensive tire industry experience and understands the needs of tire dealers. His expertise and proven track record of success will be instrumental in helping DSP 20 Group members manage their businesses more efficiently and profitably.”

“I’ve spent my entire career optimizing the profitability of tire operations and am eager to help DSP 20 Group members, as well as prospective members, boost their bottom lines,” says Morgan.

Click here for more information about Dealer Strategic Planning (DSP 20 Group.)

Jeff Morgan can be reached at jeff.morgan@20DSP.com or (310) 533-2576.

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