The U.S. Tire Manufacturers Association (USTMA) today announced it will promote its yearly consumer tire safety awareness campaign, National Tire Safety Week, from May 18-24.

The event, themed “Know Your Roll,” is designed to educate motorists about tire care, safety and maintenance, including  “the potential dangers of unsafe used tires,” say USTMA officials.

“As we embark on this new decade of tire safety, tire manufacturers are working hard to continue creating the smartest and most sustainable technologies that put the safest tires on the road," says USTMA President and CEO Anne Forristall Luke.

“National Tire Safety Week continues to educate drivers on the critical role they play in maintaining tire safety and ensures they have all they need to successfully prioritize safety on and off the road.”

This year, the USTMA “is taking aim at a less well understood risk to consumers: unsafe used tires,” according to USTMA officials. “Once a tire has been mounted on a rim and installed on a vehicle, it’s considered a used tire. While new tires must meet stringent federal safety standards to be sold in the U.S., worn tires can be resold as used with virtually no restrictions in most states.

“USTMA recommends that a qualified tire service professional inspect a used tire for damage before it is installed on another vehicle to make sure it is ready for the road."

National Tire Safety Week is supported by USTMA members Bridgestone Americas Inc.; Continental Tire the Americas LLC; Cooper Tire & Rubber Co.; Giti Tire (USA) Ltd.; Goodyear Tire & Rubber Co.; Hankook Tire America Corp; Kumho Tire U.S.A. Inc.; Michelin North America Inc.; Nokian Tyres plc; Pirelli Tire North America; Sumitomo Rubber Industries; Toyo Tire Holdings of Americas Inc.; and Yokohama Tire Corp.

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