Goodyear Tire & Rubber Co. is joining the list of tiremakers increasing prices in the first half of 2020.

On April 1 Goodyear says the prices of Goodyear- and Kelly-brand consumer tires will increase up to 5%.

"These increases are in response to changing market dynamics in the industry and reflect the strong value of the Goodyear brands," the company said in a statement.

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