Pep Boys – Manny, Moe & Jack says its stand-alone service business concept achieved “record results” for the brand last year.
“Our 2019 results are indicative that a standalone service business is better positioned to capture the significant opportunity for aftermarket repair and maintenance,” Pep Boy’s CEO – Service Brian Kaner said during the chain’s recent strategy meeting in Orlando, Fla.
“We couldn’t have accomplished this without our hardworking, dedicated team members and vendor partners.”
Pep Boys' service business has capitalized “on positive macro-environment trends and significant fleet growth” since its introduction in mid-2019, according to Pep Boys officials.
As the Pep Boys brand approaches its 100th anniversary in 2021, it is rolling out “a new brand promise that will be launched later this month with (its) first television commercials in nearly 10 years, as well as targeted regional marketing with a dedicated Hispanic plan. The brand promise will also guide how employees approach every customer interaction.”
The strategy builds on the multi-year service expansion plan that Pep Boys’ owner, Icahn Automotive Group LLC, has been executing.