Kumho Tire Co. Inc.'s Solus 4S HA32 tire has won the 2020 Red Dot Design Award in the transportation category.
The Red Dot Design Award “honors winners in three categories of product, communication and concept,” according to Kumho officials.
Designed for all-weather performance, the Solus 4S HA32 sports a specially formulated winter compound to provide excellent traction on ice and snow, a strong interlocking structure, a directional tread design and other features.
“In addition, the tire looks more sophisticated by featuring a sidewall decorated with holograms that change depending on the angle of light. The product will be displayed at the Red Dot Design Museum in Germany and Singapore for the rest of the year.”
“Being recognized by the Red Dot Award is an honor for the entire company,” says Jung Il-taik, the head of Kumho's research and development division. “We are striving to provide quality products and we believe the HA32 offers a unique value beyond alternatives in its market positioning.”