Balkrishna Industries Ltd. (BKT) is the new partner of Tractor of the Year, the most prestigious award bestowed upon European tractors.

The award, which was first established 1988, “is a symbol of cutting-edge technology and a visition of the future, two concepts that are very dear to BKT,” say company officials.

The partnership was formed with the goal of “disseminating know-how and expertise in agricultural mechanization, in which BKT will act as an expert on the tire component.”

"Tractor of the Year is a genuine institution and a reference point in the agricultural world, we are proud to be part of this group,” says said Lucia Salmaso, CEO of BKT Europe. “We have a lot to offer as regards the tire world, an essential component for the machinery-system. Tractor of the Year looks to the future and so does BKT. This unites us.”