Balkrishna Industries Ltd.’s (BKT) new website incorporates numerous images and videos, icons, simple and quick data searches and other features to enhance the user experience.

"Content is now more important than ever," says BKT, which has unveiled a new, more robust website. -

"Content is now more important than ever," says BKT, which has unveiled a new, more robust website.

In addition, the site features “BKT Stories,” which the company describes as “reports by the ambassadors of BKY tires.”

And “owing to different needs, the BKT website offers content tailored to the local area. That is why the website offers fully nine different languages.”

Leigh Johnston, BKT marketing manager, says the tiremaker’s customers “have already noticed an extensive improvement as the website is much more user friendly.

“There are several ways to search for tires directly from the homepage by industry sector, rim, size and pattern. You are even able to determine load capacities based on the speed and pressure of the equipment.

“The website also emphasizes the importance of our customers, our investment in our products and our commitment to our communities and the environment,” she adds.

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