Modern Tire Dealer, the tire industry’s leading publication for more than 100 years, has joined 10 Missions Media, the leading business-to-business publisher in the automotive industry.

MTD, along with its sister publication, Auto Service Professional, joins 10 Missions Media’s portfolio, which includes FenderBender, Ratchet + Wrench, National Oil and Lube News and ADAPT.

“Adding such well-respected and trusted brands to our mix not only allows us to expand our reach, now covering the entirety of the automotive aftermarket, but it also provides us with the opportunity to grow in our mission of improving the lives of our readers,” says 10 Missions Media Founder and President Jay DeWitt. “As an independent media company, our purpose is to help small business owners across the country through our content, live events and other offerings. This deal only heightens our ability to do that, and we’re excited for what these new brands bring to the table.”

“10 Missions Media has firmly established itself as the leading media outlet in the automotive aftermarket, and we’re excited to join forces with the 10 Missions team to help drive our publications and products forward,” says MTD Publisher Greg Smith. “This is an exciting new opportunity for our publications, and there will be numerous benefits shared across all our brands in the 10 Missions Media family.”

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