Nokian Tyres plc is inviting drivers to share information about their favorite road trips via the new nokiantires.com/journey website. “One lucky U.S. driver who enters a road trip will win a set of tires from Nokian and several runners-up will receive secondary prizes,” say company officials.
The website features an interactive map of popular road trips across the United States and Canada, as well as a user-friendly way for drivers to add their own favorite journeys. Visitors to the website can click on any journey to learn more about key stops and access a detailed map.
“Many avid travelers will hit the road closer to home this summer, instead of flying,” says Nokian Tyres Americas Director of Marketing Hans Dyhrman. “We want to connect drivers, each sharing and exploring their favorite road trips and routes to explore, while also learning how to find the right tires for their journeys.”
Nokian also has compiled a list of popular road trips in every U.S. state and many Canadian provinces, along with a detailed blog post about each trip.
“Drivers simply have to submit a road trip, a name and an e-mail address to enter to win the free set of tires,” say Nokian officials. “The winner will be randomly selected and informed at a later date. Only drivers who live in the U.S. will be eligible to win.”