In celebration of its 60th year in business, Discount Tire, in partnership with Michelin North America Inc., is offering a sweepstakes for consumers through the end of 2020.

“For 60 years, Discount Tire has focused on taking care of the customer,” says Dean Muglia, CEO of Discount Tire. “It has always been about treating them as a friend, not a transaction. To show our gratitude during this marquee year, we’re excited to give back in a way that honors the foundation of our business and provides new ways for us to engage and get you taken care of in light of current events.”

What began as a single tire store in Ann Arbor, Mich., in 1960 has grown to be the world's largest independent retailer of tires and wheels, operating more than 1,060 stores in 36 states. The growth started with the company's founder, the late Bruce Halle, and it has been instilled in each of the company's more than 20,000 employees. (Halle was Modern Tire Dealer's 2014 Tire Dealer of the Year.)

“The five lessons our founder taught us will forever resonate in our hearts and minds: Be Honest, Work Hard, Have Fun, Be Grateful and Pay It Forward,” says Lisa Pedersen, assistant vice president of marketing of Discount Tire. “We’ve done just that for over 60 years and will continue to do so for the next 60.”

To enter the sweepstakes, text “60YEARS” to 87654 or visit www.discounttire.com/60years. Sixty grand prize winners will receive a set of four Michelin tires, along with complimentary installation. Grand prize winners will be randomly selected each month from July through December from all valid entries. At the end of the sweepstakes in January 2021, another 60 winners will be randomly selected to receive a Discount Tire-branded backpack.

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