Hankook Tire America Corp. is preparing to launch the second phase of its Major League Baseball (MLB) “Never Halfway” marketing campaign, which will include two ads that will hit the airwaves later this month.

The first commercial, “Long Catch,” will air on July 23.

The Never Halfway campaign “is the first advertising campaign dedicated solely to the U.S. market since the announcement of (Hankook’s) MLB partnership in 2018,” say Hankook officials. It will feature two stories that “capture emotional moments on the field.” Both are centered around Los Angeles Dodgers pitcher Clayton Kershaw.

The campaign also will include “baseball-themed assets that feature Kershaw for print and digital campaigns.”

 

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