Retail

3 Editors, 3 Takes: A Complete Brand Experience in a (Relatively) Small Space

Ann Neal
Posted on December 15, 2016
At the virtual reality station, Hunter showed the latest software its reps are using to help customers design floorplans and visualize how equipment will fit in their shops.
At the virtual reality station, Hunter showed the latest software its reps are using to help customers design floorplans and visualize how equipment will fit in their shops.

When it comes to trade shows, the SEMA Show and AAPEX are considered by many to be the center of the tire and automotive universe.

Attendees are invited in to a booth to experience a brand firsthand, from one-on-one interaction with the exhibitor’s products to face-to-face conversations with their people. Here’s a look at how exhibitors combine creativity and technology to carve out a memorable space on the crowded show floor. ■

Shelves held 3D printed replicas of all of ACDelco’s major product lines. When placed on the countertop, chips embedded in the replicas generated product information, videos, and sell sheets on the countertop and on screens mounted on the wall behind the counter.
Shelves held 3D printed replicas of all of ACDelco’s major product lines. When placed on the countertop, chips embedded in the replicas generated product information, videos, and sell sheets on the countertop and on screens mounted on the wall behind the counter.

ACDelco used augmented reality technology to create highly interactive displays in its AAPEX booth.
ACDelco used augmented reality technology to create highly interactive displays in its AAPEX booth.
Easily recognizable in blue oxford shirts, Hunter Engineering Co. employees demonstrated wheel aligners, balancers, lift racks, tire changers, brake lathes, inspection equipment, and other products in the company’s booth, one of the largest at the SEMA Show.
Easily recognizable in blue oxford shirts, Hunter Engineering Co. employees demonstrated wheel aligners, balancers, lift racks, tire changers, brake lathes, inspection equipment, and other products in the company’s booth, one of the largest at the SEMA Show.
What happens when a chassis component fails? Visitors to the Federal-Mogul Motorparts booth strapped on virtual reality goggles to find out. The demo helped Federal-Mogul promote the results of independent metallurgical testing of its Moog brand ball joints.
What happens when a chassis component fails? Visitors to the Federal-Mogul Motorparts booth strapped on virtual reality goggles to find out. The demo helped Federal-Mogul promote the results of independent metallurgical testing of its Moog brand ball joints.
Bosch Automotive Service Solutions featured the latest in OTC automotive tools and equipment alongside a fully restored 1930s Ford delivery truck. The restoration included 1930s-era OTC branding. The truck is a tribute to the company’s heritage as one of the first mobile tool selling manufacturers.  In the booth, technicians could try new specialty tools and equipment as well as compete in diagnostic challenges for OTC kits and tools.
Bosch Automotive Service Solutions featured the latest in OTC automotive tools and equipment alongside a fully restored 1930s Ford delivery truck. The restoration included 1930s-era OTC branding. The truck is a tribute to the company’s heritage as one of the first mobile tool selling manufacturers.  In the booth, technicians could try new specialty tools and equipment as well as compete in diagnostic challenges for OTC kits and tools.

Related Topics: 2016 SEMA Show, Ann Neal

Ann Neal Senior Editor
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