Suppliers

The New Firestone M/T2 Is Built to ‘Attack the Terrain’

Ann Neal
Posted on July 7, 2017
The new Firestone Destination M/T2 tire will be offered in 29 sizes versus 23 for the prior generation tire.
The new Firestone Destination M/T2 tire will be offered in 29 sizes versus 23 for the prior generation tire.

The new Firestone Destination M/T2 tire from Bridgestone Americas Inc. is designed to provide maximum traction for 4x4 vehicles, pickup trucks and SUVs in off-road conditions.

The next-generation tire replaces the Firestone Destination M/T, which came out in 2002. Bridgestone says the M/T2 tire “does everything better” than its predecessor. Advances in tire technology, especially compounding, are responsible for improvements in off-road, snow and wet performance.

A new tread compound, three-ply sidewall construction and more aggressive upper sidewall lugs give the Destination M/T2 increased traction in mud and offer stronger resistance to chips and tears.

To maximize traction in mud, Bridgestone placed the tire lugs at 23-degree angles, an innovation borrowed from its farm tractor tires. The “23-degree attack angles” provide more pulling power through rough terrain, according to the company. Stone and mud rejectors help keep the tread clear of debris.

The Firestone Destination M/T2 tire has 20% more biting edges than the predecessor tire for better grip on slick, wet surfaces and in snow conditions. The company also added sipes for better snow traction capability compared to the prior tire. In addition, the Firestone Destination M/T2 tire is studdable.

Two types of buyers

Product manager Justin Hayes told Modern Tire Dealer two types of drivers will buy the Firestone Destination M/T2 tire. One purchaser “really cares” about performance and off-road traction capability.

“For that type of customer we’ve significantly improved the off-road performance capabilities versus the current generation Destination M/T on dry rocks, wet rocks, creeks, mud and sand. In all of these types of off-road conditions, the traction capabilities of the Destination M/T2 have been improved.”

Hayes says the other type of driver who would purchase an M/T tire primarily cares about the look of the product.

“For this type of driver the Destination M/T2 has a much more aggressive look and design than the previous generation product. The tread area has been totally redesigned. The off shoulder area has more rubber and a more protruding image for the driver who wants the tire to look aggressive.”

Hayes specified two areas of “marked improvement” versus the earlier tire. The combination of the new tread compound and new lug design significantly improved chip tear and lug tear performance. The addition of siping to the tread pattern is a contributing factor to improved snow handling capability.

The Firestone Destination M/T2 tire is available in 29 sizes for 15- to 22-inch wheels. The fitments include three 37-inch tires. Delivery to stores begins in July. Most of the tires will be made at the Bridgestone plant in Joliette, Quebec.

Hayes says the Destination M/T2 pricing will be similar to its predecessor, giving drivers additional performance and capability at no additional cost.

“For the Destination M/T2 we targeted best-in-class performance without charging the highest price in the industry. We feel this product will offer tremendous value for someone looking for an M/T tire.”

Key fitments for the Destination M/T2 are the Toyota Tacoma TRD, Jeep Wrangler and Jeep Rubicon. The M/T2 will compete against the BFGoodrich T/A KM2 and the Toyo Open Country M/T.

“We built a tough tire that attacks the terrain,” says Erik Seidel, president, consumer replacement tire sales, U.S. and Canada, Bridgestone Americas Tire Operations.

“Overlanders and weekend warriors expect their tires to perform across a wide range of intense conditions, and the Destination M/T2 delivers an incredible off-road driving experience.” ■

Related Topics: Bridgestone Americas Inc., Firestone, Firestone Destination M/T2, tire introduction, Tire launch

Ann Neal Senior Editor
Comments ( 0 )
More Stories
News

Les Schwab No Longer Holds Exclusive Rights to Toyo in Northwest U.S.

For 52 years Les Schwab Tire Centers Inc. had an exclusive, multi-state territory with Toyo Tire USA Corp. That deal, which effectively locked out other tire dealers, including online retailers, from selling Toyo-branded products in the northwest corner of the U.S. has come to an end.  

News

These New Chinese Truck Tire Tariffs Are Effective Immediately

It didn't take long for the truck tire tariffs to be implemented. On Jan. 30, 2019, the International Trade Commission reversed an earlier decision and ruled the U.S. tire market was being harmed by the importing of truck and bus tires from China.

News

Tenneco Spin-Off to be Called DRiV Incorporated

DRiV Incorporated is the name of the future publicly traded aftermarket and ride performance company that will launch in the second half of this year, following Tenneco Inc.’s separation into two independent companies, Tenneco has announced.

Dill says the new 7260 digital inflator with stainless steel hose makes inflating tires easy.
Product

Dill Has New Digital Tire Inflator

The new 7260 digital tire inflator from Dill Air Control Products LLC features a 2-foot kink-resistance, stainless steel hose and a large back-lit display.

News

Yokohama's 2018 Earnings Fall on Slightly Higher Sales

Yokohama Rubber Co. Ltd. posted net income of 35.6 billion yen on net sales of 650.2 billion yen for the fiscal year ended December 31, 2018. That compares to income of 40.0 billion yen on sales of 646.3 billion yen in fiscal 2017.

News

Hercules Partners with Another UTV Racing Team

Hercules Tire and Rubber Co. has finalized another partnership with a prominent racing team owner. Will Rodgers and Rodgers Racing will begin competing on Hercules tires in March.

Affleck was the first president of Big O, a position he held for 25 years.
News

Norm Affleck, a Founding Member of Big O, Dies

Norm Affleck, retired CEO and president of Big O Tires Inc., died on Feb. 8, 2019. He was not only a founding dealer member of Big O Tires, but also instrumental in the introduction of the Big O brand 33 years ago.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!