Retail

Anchor Brands Lose Some Share

Bob Ulrich
Posted on January 22, 2018

Analyst Nick Mitchell follows more than just results from publicly traded tire and automotive companies for Northcoast Research Holdings LLC. He also tracks tire pricing and demand by tier.

When asked how the tire tiers fared against each other last year, Mitchell said Tier 2 and Tier 3 brands outperformed Tier 1 brands through the first 10 months of the year based on unit growth. We agree, and the market share changes in the charts compared to 2016 reflect that.

Modern Tire Dealer divides the market into four tiers because we feel there are often more than three price points in the marketplace. We define Tier 1 tires as the three anchor brands: Michelin, Bridgestone and Goodyear. Upper- and middle-market brands like Continental, Pirelli, Hankook, Yokohama, Toyo, Falken, Kumho, Dunlop, Nexen, Cooper, Firestone, BFGoodrich and General fall into the Tier 2 category.

Value brands, such as private brands, are Tier 3 tires. And low-cost radials — in general many of the imports from China — are Tier 4 brands.

Read Market Share data here.

Read the January 2018 issue here.

Related Topics: 2018 Facts Issue, market share

Bob Ulrich Editor
Comments ( 0 )
More Stories
News

Monro Will Accept Wex Fleet Cards

The 1,100-plus Monro Inc. locations in the U.S. will accept Wex Inc. fleet cards for payment. Those cards are used by 11.5 million vehicles.

News

Max Finkelstein Adds Falken and Ohtsu Brands

Max Finkelstein Inc. (MFI) is partnering with Falken Tire Corp. to distribute Falken and Ohtsu brand passenger and light truck tires throughout the Mid-Atlantic and Northeast U.S. 

Consumers will receive “Save the Tiger” kits when they buy Uniroyal tires in October.
News

Uniroyal Wants to Save Tigers in the Wild

Three years ago, Uniroyal dealers told Michelin North America Inc. the Uniroyal brand needed to be strengthened and refreshed. Based on the feedback, Michelin started a series of initiatives that have come to fruition this year.

News

Hankook Relies on OE Tires for 2Q Sales Growth

Hankook Tire Corp. Ltd. posted net sales of 1.7 trillion won for the second quarter ended June 30, 2018. That compares to sales of 1.66 trillion won for the same period in fiscal 2017.

News

Versatile Credit Adds EasyPay Finance Option

Versatile Credit Inc. has added the EasyPay Finance option to its list of platform offerings. The "second look" option focuses on offering financing solutions to the automotive market.

Article

Unit Sales Volumes Were Up Nearly 2%

Our recent discussions with dealers leave us with a view that sell-out trends improved in May versus the prior year’s period, re-accelerating from year-over-year contractions early in the year. While always somewhat subjective, we note commentary from installers was at the highest level since October 2017. From a volume standpoint, surveyed dealers reported they saw unit sales volumes up nearly 2% relative to the previous year’s period.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!