Retail

A Look at Online Tire Prices

Joy Kopcha
Posted on May 9, 2019

As tire dealers all over the country work to adapt to the pressures of online tire sales, the looming question about Amazon.com Inc. in the market is price. John Healy and his team took a look at that, too. They compiled a list of 53 tires based on Consumer Reports’ rankings of the top performance all-season tires, all-season light truck tires, and all-season SUV tires.

Then, they compared those tire prices across four online platforms: Amazon, TireRack, TireBuyer and Monro.

Sometimes, the prices were fairly even. The Michelin Defender LTX M/S, in size 265/65R17, was sold for $204.99 from three retailers, while Monro listed it for $215.99. Other times, there was a noticeable spread. The Hankook Dynapro HT in size 265/65R17 ranged from $125.94 (Amazon), $142.95 (TireBuyer), $154.99 (Monro) to $162.79 (TireRack.)

Here’s a look at the average prices across the three tire categories for each retailer.

Performance all-season tires: 215/55R17All-season light truck tires: 265/65R17All-season SUV tires: 225/65R17
Amazon$124.03$150.00$129.14
TireRack$135.41$174.13$129.90
TireBuyer$117.30$155.56$129.63
Monro$147.49$193.79$138.32

Related Topics: Amazon.com, Joy Kopcha, Monro, online sales, online selling, online tire sales, TireBuyer.com, TireRack.com

Joy Kopcha Senior Editor & Digital Projects Editor
Comments ( 9 )
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  • Joe

     | about 6 months ago

    Interesting to note that in Joy's comparison on the Hankook that Amazon and TireBuyer are violating Hankook's Minimum Advertised Price policy. Ask yourself who you want to support if the Manufacturer doesn't commit the resources to enforce their MAP policies.

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