Retail

Checking All the Boxes

Sailun Tire Corp.
Posted on September 3, 2019

When it comes to tires, the Sailun brand continues to push the envelope of true value and real-world performance, placing a firm focus on where things are going and how to get there for both consumers and tire dealers.

Enter the all-new Sailun Inspire, an impressive tire that delivers a balanced formula of premium comfort and performance engineered into a very versatile all-season touring tire. Although touring tires don’t often evoke the same thrilling images and excitement of ultra-high-performance tires, they aren’t meant to be bland and boring either. The Sailun Inspire fills the gap somewhere in between fun and functional.

Sailun set out to create a great touring tire with the all-new Inspire. It was essential to produce a product that can capitalize on the growth of replacement tires within the value tier segment by recognizing where the tire industry is headed. These value tier tires are quickly outpacing more costly brand options with consumers on vehicles in North America. With independent tire dealers owning 70% of the replacement tire market — Sailun wanted to deliver the perfect tire for them to sell to consumers.

GROWING DEMAND

The initial thought behind the Sailun Inspire started several years ago when Sailun’s own research, coupled with a study by the experts at GFK, indicated a growing demand for well-balanced all-season tires. More specifically, a demand in the touring tire category — where popular compacts, sedans, crossovers, and SUVs make up an increasing majority of car sales. The mass-market appeal of family-friendly crossovers and SUVs account for 44% of new car sales in North America, a trend we’ve seen for nearly a decade now.

This is precisely why Sailun plans to offer the Inspire in a wide range of 45 popular sizes ranging from a 175/65R14 all the way up to a 235/40R19 designed for passenger cars, crossovers and SUVs in speed ratings from T to W. The entire line will come with a UTQG rating of 520 AA.

A LIFESTYLE CHOICE

The same study found today’s consumers are choosing compacts, crossovers, and SUVs to meet their more utilitarian lifestyle, which means their tires need to meet that lifestyle too. North American drivers are seeking greater practicality and value than ever before, in addition to a strong balance of everyday comfort and performance. “Expertly engineered and developed here in North America, our dedicated team set out to design the Inspire to the highest of standards,” says Christine Rouleau, Director of Corporate Sales, Sailun Tire. “It’s a forward-thinking tire design made for our customers’ needs now and into the future. The Inspire delivers true value in the touring tire category, and we’re thrilled to have TBC on board as our exclusive US-distribution partner. The goal was to produce a great performing tire that’s an easy sell for dealers and a smart buy for consumers. We think we’ve done just that with the Sailun Inspire.”

PREMIUM FEATURES

If you ask the team at Sailun, the Inspire is more than just another touring tire in their wide range of consumer products. It offers premium features and uses advanced technology to help get more out of the vehicle for years to come. Sailun’s Inspire project required over two years of extensive market research, product development, and rigorous testing — resulting in a finished product everyone could really get behind. Engineered to be quiet, comfortable and secure on the road, the Inspire offers confident all-season performance with a worry-free 70,000-mile limited tread life protection warranty.

“Just like the engineering efforts put behind our Sailun Iceblazer winter tires and the popular Terramax LT/SUV lineup, our proven design philosophy meant we weren’t satisfied until we had something to rival the best touring tires on the road,” says Wayne Cuculuzzi, Director of Consumer Products, Sailun Tire. “We’re tremendously proud of what we came up with after testing a variety of new compounds, formulas, and advanced construction techniques. The new Sailun Inspire really checks all the boxes.” Created with the latest tire technology and advanced construction at Sailun’s state-of-the-art R&D facility, engineers formulated a new long-wear-life SertaGrip™ rubber compound. With it, Sailun is able to increase traction, control, and durability with responsive performance measured to outperform competitors in both wet and dry brake testing. “We challenged the professionals at Automotive Driving Solutions and a leading US-based tire testing lab, who work closely with top automotive manufacturers and tire brands, to put the Inspire through a variety of performance, comfort and durability tests,” says Mark Pereira, Marketing Communica- tions Manager, Sailun Tire.

“Our blind comparison test format means the manufacturer’s names are hidden on every tire to ensure drivers weren’t influenced by any brands for honest and unbiased feedback. They measured the Inspire against its predecessor, along with several notable competitors with far higher price tags. What we soon discovered, based on the data recorded and third-party test results, is that the new Inspire clearly came out on top, beating out best-in-class competitors and outperforming top tier brands costing nearly twice as much.”

ADVANCED TREAD DESIGN

The all-new SilentTread™ pattern found on the Inspire uses staggered tuning technology to effectively reduce road noise and vibration while also enhancing levels of ride comfort and safety. The variable pitch pattern and tread block sequence of the Inspire make it a very quiet tire with impressive stopping performance and wear- resistance. “The advanced 3D multi-sipe technology of the Inspire is engineered to provide extra tread block rigidity by its interlocking action,” explains Andrew Li, North American Director of Engineering, Sailun Tire.

“The 3D sipe design provides extra biting edges for wet and snowy roads, with interlocking action to deliver confident all-season traction, braking and steering control that regenerates with tire wear for longer-lasting performance. The large, square shoulder design and optimized casing profile help increase steering input by making maximum road contact under hard acceleration, braking and cornering. During real-world road tests conducted by professional drivers, the Inspire earned the highest category marks in cornering stability, steering response and braking performance in both city and highway driving versus comparable and higher-priced touring tires.”

RAISING THE BAR

Expect to see and hear more about the all-new Sailun Inspire soon, as it makes its way into tire shops across the United States. The Sailun brand has already kicked off extensive retail customer training and valuable support to further fuel the excitement for the all-new Inspire and the complete lineup found at GoSailun.com.

“The all-new Sailun Inspire was made to reflect the trends and order of importance to retailers and consumers when it comes to making smart choices on real features, comfort, and practicality, not just brand and image,” says Cuculuzzi. “No one likes the feeling of paying more for less, which is why the Inspire represents such compelling value-driven performance, well ahead of the competitors we’ve tested it against.” Outperforming the competition and building upon the success of previous Sailun products was no easy task. Yet, the all-new Sailun Inspire does just that, representing the evolutionary next step towards anticipating where the tire market is going, not just where it is today.

Related Topics: advanced rubber compound, commercial tires, consumer tires, Sailun Tire Corp., tire dealer

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