Cloyes Gear & Products Inc. earned the best new product award for its Variable Valve Timing (VVT) Chain Kits at the 2019 Automotive Aftermarket Product Expo (AAPEX).
The event, during which participants compared the Sailun tires against a Tier 1 brand, was designed “so that dealers got the chance for a hands-on, blind tire test to illustrate that the meaning of value is much more than just price-based,” says Mark Pereira, marketing communications manager for Sailun.
Attendees drove Chevrolet Impala Premier sedans and BMW X3 xDrive30i CUVs on a tight autocross course set up in the speedway’s parking lot.
Sidewalls were buffed to hide the identity of the tires, and drivers were asked to not look at the tires before they ranked them. At the end of the event, Sailun showed the results of the rankings, in which their tires performed very well versus the Tier 1 brand.
Pereira said that in the Atlanta market, the Tier 1 brand was selling at a 70% premium versus Sailun’s Inspire tire and at an 80% premium versus the company’s Terramax HLT tire.
“An event like this provides us with an opportunity to debunk the many myths out there about value tier brands and tires from overseas,” he told Modern Tire Dealer. “We get a chance to explain how the Sailun brand was created, how we deliver products with proven performance and high standards, and why Sailun is the top alternative to the big-name brands out there for drivers seeking to save some money without sacrificing safety, quality or performance.”
She used Modern Tire Dealer data that showed attendees Tier 3 and Tier 4 brands have continued to gain PLT market share steadily since 2013. During this time, those tiers have grown by almost 4%, now standing at about 30% of the market.
Rouleau told NTW attendees that “you establish how you want to sell our brand in your markets.” At the same time, she said it was Sailun’s responsibility to supply quality, build trust and offer support to them. “We need to make sure you know and trust that we stand behind you and our products that you sell.”
Sailun’s consumer market research shows that consumers depend on tire retailers for brand recommendations and at the same time are looking for a good value proposition, said Rouleau.
Adding further to the complexities of the market, Rouleau said that 15- and 16-inch rim diameters would continue to decrease as diameters continue to increase. She said 17-inch would remain the dominant size segment through 2021.
Pereira said Sailun is committed to providing its dealers updated point-of-sale and merchandising, customer training, and customer incentives and promotions for its line of tires. This also includes more events, such as track days, sponsorships and customer co-op promotions.
In 2003, Sailun’s first plant was built in China. Today, the company has five factories, with four based in China and one in Vietnam, said Rouleau. She said all of Sailun’s PLT tires are coming from its Vietnam-based plant, but “by the end of the year, all of our tires will come out of our Vietnam plant, except for a handful of tires.”
The company also is in the process of building a new TBR plant in Vietnam as part of a joint venture with Cooper Tire & Rubber Co.
Rouleau said Sailun is the 18th largest global tire company, with tires sold in 167 countries and research and development facilities located in Asia, Europe and North America. Sailun currently supplies 1.5% of the global aftermarket with PLT tires and 3.5% with TBR tires. Global sales have grown from $296.6 million (USD) in 2008 to $2.3 billion in 2018. ■
Sailun is targeting the ever-growing SUV and light truck market with the new Terramax HLT, a premium, all-season tire that has been designed to deliver a quiet, stable ride thanks to its special, noise-reducing tread pattern.
The Terramax HLT also features a large contact area for enhanced handling and tread wear, as well as four extra-wide tread grooves that channel away water, giving vehicle owners “the traction they need to drive with confidence,” according to Sailun officials.
The tire is currently available in more than 45 P-metric and LT sizes, ranging from 15 inches to 20 inches in diameter. Two new sizes, a 235/65R16/C and a P285/45R22, will join the line next year, say Sailun officials.
The Inspire is an all-season touring tire designed for fitment on a wide range of popular compacts, sedans, SUVs and CUVs, according to Sailun officials. The tire features:
The Inspire is currently available in 48 popular OE replacement tire fitments, ranging from 14 inches to 19 inches in diameter. Fifteen additional sizes, ranging from P225/55R16 to P255/45R20, are in development. The tire also comes with a 70,000-mile/60-month limited tread life warranty.
Maxxis International-USA showcased its new Razr AT premium all-terrain light truck tire during last week's Specialty Equipment Market Association Show.
"Influence the influencers" will be Toyo Tire U.S.A. Corp.'s mantra as it continues to build purchase intent among consumers, Tim Chaney, the company's vice president of marketing, told Modern Tire Dealer during last week's Specialty Equipment Market Association (SEMA) Show.
Hatco brand tire repair materials and wheel balancing weights are sold in the U.S., Canada and more than 60 other countries. The company highlighted its products at the 2019 Specialty Equipment Market Association (SEMA) Show.
Solutions for end-of-life tires and TPMS were highlighted in Tech International’s booth at the 2019 Specialty Equipment Market Association (SEMA) Show.
Bridgestone Americas Inc. gave media a look at its Bridgestone Advanced Tire Production Center now under construction in Akron, Ohio.
Sumitomo Rubber Industries Ltd. used an incorrect rubber compound during three separate production runs, and as a result the tire maker is recalling the Falken-, Dunlop- and Goodyear-brand tires with that compound. More than half of the tires were sold to an original equipment manufacturer.
Drew Technologies, Autologic Diagnostics, Farsight, and Bluelink Diagnostic Solutions, companies within the Intelligent Vehicle Support (IVS) division of Opus Group AB, are unifying and will officially be known as Opus IVS.
Yokohama Rubber Co. Ltd. reports the Alliance Tire Group (ATG), its off-highway tire manufacturing and sales subsidiary, won an Agritechnica Innovation Award Silver Medal for its Alliance 398 MPT agricultural tire.
Mickey Thompson Tires & Wheels has been awarded an Export Achievement Certificate from the U.S. Dept. of Commerce for its efforts to increase sales and strengthen business relationships in China and the Middle East.
Yokohama Tire Corp. is breathing new life into its Advan line, Fardad Niknam, Yokohama’s senior director of product marketing and planning, told Modern Tire Dealer during this week’s Specialty Equipment Market Association (SEMA) Show.
“Our growth this year is over double digits for the second year in a row,” John Hagan, sales executive vice president for Nexen Tire America Inc., told Modern Tire Dealer during this week’s Specialty Equipment Market Association Show.
Hunter Engineering Co. was named the Manufacturer of the Year during the Specialty Equipment Market Association (SEMA) annual Industry Awards banquest for 2019.
A new ad campaign is urging tire consumers to "Go with the Coopers" when buying new tires.
ASA Automotive Systems Inc. has long helped retail, commercial and wholesale tire dealers, and retreaders, too. And now the company has identified another need in the marketplace -- customer acquisition.