Alliance Tire Americas Inc. announced it has joined as the first major tire sponsor of the National Tractor Pullers Association (NTPA).
The company says the three-year deal will raise awareness for the Alliance brand by exposing it to fans attending tractor pulls across the Midwest and South, as well as to the thousands who follow the action on RFD-TV and online.
“Becoming a supporter of tractor pulling events is a natural fit for Alliance,” says Manny Cicero, president of Alliance Tire Americas.
“We talk about horsepower, traction and performance all day long -- out in the field with customers, on the line with equipment manufacturers and in our design and engineering meetings. As a world leader in agricultural tire technology, we think there is great audience for our products among pulling fans around the country.
“NTPA fans appreciate the importance of tire performance under extreme conditions, and they appreciate the ordinary becoming extraordinary as a result of hard work and innovation. Alliance has a worldwide reputation for dependability in all working environments and for cutting-edge products. As pioneers in the development of radial and high-speed flotation technology, we’re committed to developing and manufacturing tires that help farmers to increase productivity and lower costs season after season.’
“Alliance delivers superior value to tire customers in the agriculture, forestry and construction industries,” says Gregg Randall, NTPA general manager.
“This partnership aligns perfectly with our fan and competitor base.”
For more information visit www.atgtire.com.
