Retail

FRAM Filtration sponsors Lucas Oil Off Road Racing Series

Order Reprints

Flying mud, dust and grime rule the popular Lucas Oil Off Road Racing Series. But keeping dirt out of engines is essential for racing success, which is why the Lucas Oil Off Road Racing Series proudly announces FRAM Filtration, a leading U.S. oil filter manufacturer, as a 2014 sponsor.

From rugged off-road racers to daily commuter cars; clean oil, fuel and air are a must to keep an engine properly working over time. FRAM filters are known worldwide for helping keep engines clean, which is why the company's presence is welcomed into the Lucas Oil Off Road Racing Series' 16-event season starting March 22-23 at Wild Horse Pass Motorsports Park in Chandler, Arizona.

Josh Gordon, FRAM Filtration Marketing and Sales Director, said sponsorship of the Lucas Oil Off Road Racing Series supports the off-road racing community while providing a platform for research and development.

"We're excited to partner with Lucas Oil Off Road Racing Series to showcase the importance of FRAM's filtration products to automotive fans and competitors in this very popular off-road racing series," Gordon said. "The 16 events planned in 2014 are an excellent opportunity to excite and educate fans and competitors on FRAM's capabilities."

Ritchie Lewis, Lucas Oil Off Road Racing Series Director, said the commitment from FRAM further signifies the commercial success of the televised off-road series, and confirms the value of supporting fans and competitors of this popular motorsport.

"Every vehicle bounding around Lucas Oil Off Road Racing Series events can withstand bumps, rollovers and flips. But the smallest piece of dirt gets into the engine; race over," Lewis said. "That's why FRAM's technology is important to our racing and why we're so happy to have them aboard as a valued sponsor."

Headquartered in Lake Forest, IL, FRAM Filtration is the leading consumer choice for oil filters in the United States. For more information about FRAM, visit www.FRAM.com, and follow FRAM on Twitter @FRAM_Filters or on Facebook at facebook.com/FRAMFiltration.

Related Articles

How to Leverage Inspections to Drive More Business

Five New Members to Join TIA Board

Tire Discounters Helped Secure Essential Status for Ohio Tire Dealers

You must login or register in order to post a comment.