MTD Dealer Profile: Larry Morgan

Sept. 1, 2001

Full Name: Larry C. Morgan

Nickname: Larry

Age: 57

Hobbies: golf and boating

I'm most proud of: my children

Favorite childhood memory: hunting with my father and fishing with my entire family

Biggest regret: being so immersed with my career that I could not spend more time with my parents as they grew older (although I talked to my mother EVERY DAY for the last six years she was alive).

Favorite book: "Ronald Reagan" by Dinesh D'Souza

Favorite movie: anything with Clint Eastwood

Favorite television show: most anything on The History Channel

Favorite actor, actress: Clint Eastwood & Sophia Loren

Favorite athlete: Walter Payton

Favorite sport: college basketball

Favorite politician: Ronald Reagan

Favorite food: stone crabs

Are you a morning or a night person?: morning

If I could change one thing about myself I: would be more patient

My friends like me because: I am loyal.

My goals in life are: to earn the respect of others by being honarble and trustworthy and to provide love and comfort for my family.

A perfect evening for me is: a good Scotch and good friends in a relaxed atmosphere.

Nobody knows that I: am very compassionate for those needing help.

The smartest thing I've ever done: gone into business for myself

Best advice your parents gave you: Work hard and be financially conservative (although they thought I was nuts when I continually stretched myself to grow our business).

Your advice to children: Get a great education, follow your parent's advice and know the Lord.

Your most humbling experience: Army basic training

The great thing about tire dealers today is: their entrepreneurial instincts and tenacity.

Your advice to a tire dealer just starting out: Be aligned with a winning marketing group and have enough capital to hang on through the tough times. And put your emphasis and money on quality people.

About the Author

Bob Ulrich

Bob Ulrich was named Modern Tire Dealer editor in August 2000 and retired in January 2020. He joined the magazine in 1985 as assistant editor, and had been responsible for gathering statistical information for MTD's "Facts Issue" since 1993. He won numerous awards for editorial and feature writing, including five gold medals from the International Automotive Media Association. Bob earned a B.A. in English literature from Ohio Northern University and has a law degree from the University of Akron.