Nokian's Fresh Start Campaign Keys on Maintenance
Nokian Tyres plc’s new Fresh Start campaign is offering tire and auto maintenance tips “to help drivers ensure their vehicles are in proper shape when they return to their adventures and daily routines.”
Tips include making sure batteries continue to carry a healthy charge, topping off key fluids and more.
Nokian’s new Fresh Start website, rolled out in conjunction with the campaign, “also features detailed tire maintenance advice, tips for choosing the right tires, a dealer locator and entertaining video content,” according to Nokian officials.
The tiremaker also has consulted with Charles “The Humble Mechanic” Sanville, whose YouTube tips “have helped millions keep their cars up to speed.” (Nokian also contributed its own tire expertise.)
“Cars are meant to be driven regularly and any significant drop in usage carries risk,” says Steve Bourassa, Nokian’s director of products. “As a tire manufacturer committed to safety, we feel it’s important to help drivers keep their cars and tires healthy during this period of reduced activity.”