BKT Promotes Togetherness in New Tire Tagline
Balkrishna Industries Ltd. (BKT) is introducing its new "A Long Way Together" campaign at Agritechnica 2017. The event, which began Nov. 12 in Hanover, Germany, will run through Saturday, Nov. 18.
The company describes the multi-subject campaign with its suppliers and dealers as "walking together while sharing experience, skills, values, and achievements." BKT adds the tagline "effectively conveys the essence of the BKT brand in the various sectors where tires are used."
BKT also is promoting 1) its new Research & Development Center, built in Bhuj,Gujarat, India, near the company's tire manufacturing facility, and 2) new products, including the new FL 637 flotation tire in size 520/50R17 (click here for more details).
The BKT booth can be found in Hall 3, at stand B11. There are some 2,900 exhibitors in 23 halls at Agritechnica 2017.
For more information on the Bhuj plant, check out these links: