Toyo Hires Automotive Veteran Tim Chaney to Lead Marketing in the U.S.
Toyo Tire U.S.A. Corp.’s new vice president of marketing is Tim Chaney, who brings more than 30 years of marketing and automotive experience to the company.
In his new role, Chaney is responsible for leading all Toyo Tires marketing efforts in the U.S.A., including go-to market strategy, brand management and brand development.
Areas under his guidance include advertising, creative, content development, sponsorships, events, public relations, direct marketing, dealer support including dealer training as well as consumer and dealer websites.
Chaney reports to Roy Bromfield, president and chief executive officer of Toyo Tires.
Chaney’s experience includes 15 years at Kia Motors America where he most recently served as vice president of marketing communications. Toyo says Chaney played a key role in marketing, advertising and communications strategy at Kia. Successes included managing seven Super Bowl ad campaigns; launching the wildly successful Kia Hamster ads; and creating a high-profile sponsorship that introduced Kia to NBA fans everywhere. Prior to his roles at Kia, Chaney spent nearly 16 years at Nissan North America.
The Kia marketing team received several accolades under his leadership including a Silver EFFIE for most effective ad of the year; two Nielsen Ad of the Year Awards; and induction into the Advertising Walk of Fame on Madison Avenue, according to Toyo.
“I am thrilled to welcome automotive veteran Tim Chaney to our executive leadership team,” said Bromfield. “Chaney’s experience leading a challenger brand and out-of-the-box thinking is the perfect match for us at Toyo Tires as we continue on our mission to increase market share and brand awareness in the U.S.A.”
Says Chaney, “I am excited to join Toyo Tires and contribute to its continued sales growth in the U.S. Toyo Tires is a progressive brand that has great opportunity and potential to expand its presence and share in a competitive market.”
Chaney succeeds Amy Coleman, senior director of marketing, who retired in September 2017.