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Yokohama Tire Named Title Sponsor Of The Yokohama Sonora Rally

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Yokohama Tire Corporation announced today a new off-road partnership: title sponsor of the 2018 Yokohama Sonora Rally. The fourth running of the popular “hardcore off-road rally” in the beautiful Sonora desert takes place Mar. 19-24.

“The Sonora Rally is quickly becoming one of the premier and challenging off-road rally events in North America,” said Fardad Niknam, Yokohama Tire director of segment development. “This is truly an exciting event and a perfect fit to highlight our Geolandar line of off-road tires like theGeolandar M/T G003 mud-terrain tire.”

The Sonora Rally is modeled after the world-renown Dakar Rally, according to Darren Skilton, Sonora Rally director. “If you’ve ever wondered what Dakar is like, the Sonora Rally is designed to give you a taste. That’s why we’re so excited to partner with Yokohama Tire. They have a long history of involvement in off-road events and will bring their passion and expertise to help grow the sport of cross-country rally in North America.”

Skilton said entries are set to open Nov. 1. “To celebrate our partnership with Yokohama, there will be special discounted rate for the first 20 entries,” he said. All of us are very proud to partner with Yokohama and we welcome them to the Sonora Rally family.”
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