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Yokohama Promotes Andrew Briggs

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Yokohama Promotes Andrew Briggs

Yokohama Tire Corp. has promoted Andrew Briggs to a newly created position, vice president of marketing and product management. He replaces Fred Koplin, senior director of marketing and motorsports, who has retired after 12 years with the company. Briggs has been with Yokohama for 14 years. He joined the company in 2003 and has held several positions including account manager, senior manager of motorsports and senior director of marketing, product planning and motorsports. Briggs was promoted to senior director of tire business and product planning in 2015.

Briggs will report to Jeff Barna, Yokohama's chief operating officer.

“As senior director of tire business and product planning, Andrew was instrumental in successfully introducing several new products to the market, while also reinforcing the value created by our analytics and customer service teams,” Barna says. “In his expanded role, Andrew will be responsible for leveraging the company’s product plan into a cohesive marketing and motorsports strategy for North America, while continuing to provide direct supervision to customer service and tire business planning.” Koplin retires after 12 years with Yokohama.

“Fred was adept at forging long-standing and trusting relationships with many of YTC's most prolific distributor and dealer customers, while also consummating a number of strategic sponsorships with major sports and auto racing teams,” says Barna. “Fred is a consummate professional and we thank him for his many accomplishments while serving in leadership roles here at YTC.”

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