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Continental Picks Chris Charity to Lead PLT Replacement Sales

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Continental Picks Chris Charity to Lead PLT Replacement Sales

Chris Charity is the new vice president of sales following a reorganization of Continental Tire the Americas LLC’s U.S. passenger and light truck (PLT) replacement tire sales team.

The company says the reorganization is a result of growth experienced over the last five years. In addition to Charity, Sean McDermaid, Dan Hylton and David Gibson have been promoted to new roles

Charity will be responsible for managing and directing the company’s sales efforts across all replacement market channels in the U.S. market. Charity will continue to report to Bill Caldwell, vice president of sales and marketing.

Charity joined Continental in April of 2002 and has held a variety of roles in sales management, key account management, product planning, and quality.

McDermaid is the new director of sales – distribution channel. He will be responsible for Continental’s sales efforts as they related to distributors and independent dealer who purchase through those distributors. In particular, his efforts will focus on the continued growth of Continental’s Gold distributors and dealers, and Continental’s field sales force that supports them. 

McDermaid joined Continental in 2007, and has held sales and sales management positions at progressively higher levels within the organization. 

Hylton has been promoted to director of sales – retail and will be responsible for Continental’s sales efforts with direct regional and national retail customers.

Hylton joined Continental in 1994 and has held a roles in the areas of key account management, pricing and finance. 

David Gibson has been promoted to director of sales – car dealer and national and government accounts. Gibson will be responsible for Continental’s development and growth of business with these channels.

Gibson joined Continental in 1996 and has held various roles within its Commercial Vehicle Tires (CVT) and PLT sales organizations in key account management, sales management and operations. 

McDermaid, Hylton and Gibson will each report directly to Charity in their new roles.

“With the announcements made today, I am convinced that we are installing a strong and experienced sales management team that will continue to support our customers at the high level they have come to expect from Continental,” says Caldwell.

“We are quite pleased with the growth we have experienced over the past years, and I believe this team will put us on an excellent path to continue this momentum.”

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