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John Bruce Joins IMI as Southeast Territory Manager

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IMI (International Marketing Inc.) has hired John Bruce as Southeast territory manager. Bruce has 30 years of experience in the trucking industry, with 18 years spent focusing on commercial truck tires.

Within his new role, John will maintain and build commercial dealer and fleet relationships within Mississippi, Alabama, Georgia and Florida.

"When I started in the commercial trucking industry at age 17, I was in the Florida panhandle," said Bruce. "I’m eager to get back to the territory I initially developed."

Most recently, Bruce, who "brings significant knowledge of both commercial and light truck tire technology to IMI," said the company, worked in a tire sales training capacity. He also has worked with fleets to improve their efficiencies and maintenance practices, earning not only a reputation as a "cost reduction specialist," but also a number of special recognition awards for his ability to track tire performance and for his dedication to providing value to fleets.

"By understanding the varying needs between fleet managers and maintenance technicians, I’ve been able to bridge the disconnect that can sometimes occur and thus become effective at tracking tire performance for fleet partners," he said.

"John’s depth of knowledge in the commercial trucking industry will be a significant asset for our internal team, as well as our commercial dealer and fleet partners,” said Bill Dowding, IMI's executive vice president.

Bruce will begin his new assignment on Jan. 1, 2019. He can be reached at john.bruce@imiproducts.com.

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