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Pirelli Will Raise Tire Prices on Jan. 1

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Pirelli Tire North America Inc. will increase the price of its passenger and light truck tires in the United States.

The price hike will take effect on Jan. 1, 2019, and will be — on average — 6%, with variances by tire line and size.

Pirelli says, "The increases are due to the higher price of raw materials and growing investment in the development of new technologically advanced products."

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