"We want to make sure we're easy to do business with." What does that mean for the owner of an independent tire store or automotive repair center? David Mestdagh, general director of global product at General Motors Co., says the company will roll out a new, simplified loyalty program to reward aftermarket shops for purchases of all GM parts.
The "my GM Partner Perks" program is designed to reward independent service centers, body shops and fleets for their purchases of GM Genuine Parts and ACDelco, Chevrolet Performance and Chevrolet, Buick, GMC and Cadillac accessories. It will debut in the first quarter of 2019.
Mestdagh says a key component is that the buyer will receive "perks" for the purchase of GM parts no matter where they're purchased.
“my GM Partner Perks is more than a loyalty program,” says Jean Hoglund, director of marketing at GM’s Customer Care and Aftersales. “We designed it to offer aftermarket repair shops benefits that drive profitability and productivity. It’s simple and easy to earn rewards on General Motor’s entire parts portfolio.”
The program's benefits include:
- marketing support,
- purchase rewards,
- training and repair assistance, and
- business support discounts.
GM will announce more details about the perks program closer to its launch in early 2019. Those interested in finding out more can sign up at GenuineGMParts.com and ACDelco.com.
