Monro's Monro.Forward Strategy Moves Forward
Monro Inc. says it has "modernized" its corporate and retail websites, a major milestone in the rollout of its customer-centric engagement initiatives "and development of a true omni-channel presence."
The moves are part of the company’s "Monro.Forward" strategy.
"Our new websites better position us to address our customers’ needs and communicate with valued stakeholders," says Deborah Brundage, senior vice president of marketing and merchandising.
* The new corporate website provides detailed information regarding Monro’s vision, values, leadership and financial performance.
* The new retail website provides "a more dynamic experience for the company’s customers, including a responsive design for mobile users, a streamlined tire search, and improved content and functionality. It also showcases the solutions Monro provides to its customers, including its Good, Better, Best product and service packages.
Earlier this year, the company launched its Monro.Forward strategy, which focuses on driving operational excellence and delivering a consistent, best-in-class customer experience. The company’s website modernization represents the first phase of its omni-channel initiatives, which will be followed by the launch of its e-commerce capabilities in the first quarter of fiscal 2020.
Monro is a chain of 1,181 company-operated stores, 97 franchised locations, nine wholesale locations and three retread facilities providing automotive undercar repair and tire sales and services. The company operates in 28 states, serving the Mid-Atlantic and New England regions and portions of the Great Lakes, Midwest and Southeast regions.
For more information on Monro and its Monro.Forward initiative, check out these links: