IMI Redesigns Its Website
International Marketing Inc., more commonly known as IMI, has launched is redesigned website, which is focused on providing solutions to the toughest challenges faced by fleets.
Whether fleets are concerned about fuel economy, corrosion protection, safety or productivity, IMI has restructured its website to be a resource for the entire commercial trucking industry.
The new website is accessible through the same address: www.imiproducts.com.
New interactive elements include the following:
* a 3D-rendered truck that moves with the drag of a mouse, allowing users to see the truck from all angles and read text callouts;
* a section to discover sealant solutions personalized to a user’s needs; and
* a swipe-through wheel image that demonstrates the life of a steel wheel being refinished.
Each IMI brand section of the website houses information on what the company calls "solution performance," FAQs, downloadable resources, and product information. IMI says the new navigation style facilitates a seamless transition between solutions, and the mobile-responsivity of the website supports visitors across multiple user platforms.
"I think great website design goes beyond aesthetics," says Marketing Director Faith Bramlet. "The goal was to evolve our digital landscape into a more cohesive and aligned experience that better communicates what our company does.
"Human-centered design is a creative approach to problem solving, and it’s what we do at IMI. We understand a user’s experience on a website and that the modern visitor doesn’t really want to talk to someone until they are ready. We intentionally designed new site elements that will empower users to perform self-selected actions, allowing them to find quick answers to questions they may have through informative and relevant content."
IMI also dedicated a large section of the website to its blog content, centered around industry insights and articles on fleet pain-points. This section is intended to be a wide-ranging resource for industry professionals (existing blog posts from the previous website have been transferred to the site). New articles will continue to be uploaded on a regular basis.
There is also a consolidated area of the site dedicated to testimonials and success stories where users can watch testimonial videos, read customer quotes, and download case studies.
For IMI dealer and distributor partners, there is a link to the IMI Partner Portal located in the navigation of the website. This portal showcases various sales and marketing tools as well as training resources for IMI Flexx, Milcure, STS Sealant brands and Checkpoint. And for IMI’s international partners, there is a new section of the website dedicated to the IMI GmbH.
IMI CEO and President Bob Fogal Jr. believes a great benefit of the newly redesigned site is in its resources to visitors.
"The purpose of our new website is to provide a go-to resource for our fleet customers to help their operations be more profitable. It’s a tool that gives fleets a great deal of educational information, pointing them toward solutions to the challenges that they face in maintaining safety and productivity while managing costs."
IMI has been developing innovative truck tire, wheel and fuel-preserving solutions for the commercial trucking industry since 1973. For more information, visit these links: