Retail Suppliers

Vogue Refreshes Its Online Ordering System

Order Reprints

Vogue Tyre and Rubber Co. has redesigned its online ordering system — VNET.

The new system helps dealers create and place warehouse orders quickly and efficiently, the company says. In addition to the mobile- and tablet-friendly design, additional features include:

  • real-time item inventory and pricing;
  • detailed product information and corresponding photos;
  • universal product search;
  • quick and easy checkout process; and
  • a live help system.

JP Davy, Vogue's web and mobile director, says, "We spent a lot of time talking with our salesforce, and our customers on what features they wanted to see the most, what was one thing they just had to have. We then focused on those things until we had it right, perfecting how the workflow looked and felt. I've seen other systems that Tier 1 tire manufacturers have, and I can tell you that it is the most advanced wholesale ordering system of any tire manufacturer out there, and by far the easiest to use on any device."

Vogue operates four distribution warehouses to manage customer orders: one in Mount

Prospect, Ill. at the company's headquarters, plus sites in Atlanta Ga., Dallas Texas, and Los Angeles, Calif.

For more information about Vogue, visit www.voguetyre.com.

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