Bridgestone Unwraps New Retail Showroom Look for Dealers
Bridgestone Americas Inc. has unveiled a new retail showroom program for affiliated tire dealers, and the tire maker says it will help increase sales and build consumer loyalty through the improved in-store experience. It's a look that was specially designed by experts in retail science, and Bridgestone says the new program is designed to create a more customer-centric environment and accommodate a wide range of showroom sizes and layouts.
The Bridgestone retail showroom program features a full suite of new services, including custom design support, advanced technology and showroom components that offer increased in-store branding.
“As consumer expectations of retailers across all industries continue to evolve, Bridgestone is committed to providing tire dealers with the programs they need to be successful in a dynamic retail environment,” says Matt Kolton, senior manager of integrated brand and retail marketing for the consumer tire sales division of Bridgestone Americas Tire Operations LLC. “We’ve leveraged research from other industries and best practices in retail customer experience to develop this new showroom program. Dealers who take advantage of this program will be able to redefine the tire buying experience for their customers.”
Components of the Bridgestone showroom program include:
- Small counter pod: It offers flexibility to accommodate screen sharing for a collaborative, side-by-side selling experience that builds trust.
- Mobile wall display: The lower, smaller display design improves sight lines and offers flexibility to fit a variety of store sizes and layouts.
- Large point-of-sale counter: The freestanding counter with adjustable height works in all store sizes.
- Productivity and hospitality enhancements: A premium hospitality center and productivity bar to encourage customers to stay in-store while their service is being performed.
Bridgestone first introduced its retail showroom program in 2001.