Yokohama’s digital agency earns national award
United Future, Yokohama Tire Corp.’s digital marketing agency, has been recognized with an industry award. United Future helped the tire maker launch strategic digital initiatives this year.
United Future’s founder and president, Scott Holmes, was named Mobile Ambassador at the recent Mobile Excellence Awards (MEA) in Los Angeles, Calif.
“Mobility today has expanded beyond smart phones and there’s no end in sight,” says Holmes. “I hope to leverage this honor to collaborate with companies on how to create experiences that compel consumers to believe and act.”
Key digital initiatives that Yokohama launched this year through its partnership with United Future include a customer-first website, an integrated social media campaign and interactive glass windows at the 2011 LA Auto Show.
“Thriving in the digital environment, where today’s consumer resides, was a strategic priority for Yokohama when searching for a digital marketing agency earlier this year,” says Theresa Palang, Yokohama’s manager of public relations and digital marketing. “Scott’s award validates our choice in United Future. He is a thought leader in creating powerful customer experiences using emerging technologies.”